Parade of Homes Guidebook
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Parade of Homes Guidebook Advertising

Our Parade of Homes® brand is your best way to reach a tremendous housing-interested audience in a high-quality publication. Our Spring and Fall Parade of Homes Guidebooks are high-quality, four-color magazines with a circulation of approximately 100,000. Consumers can actively pick up the Guidebooks for free at 250 regional Holiday Station Stores. Your ad or advertorial will reach a huge audience of housing-interested buyers (confirmed by our consumer research) who rely upon the Parade of Homes when they are in the market for a new home, remodeling services, or ideas for their own home.

Reserve Ad Space

Contact Kori or Brad Meewes to reserve advertising space today!
Upload Artwork

Upload your ad artwork for publication.
Submit Editorial

Have an idea for an editorial feature? Submit your idea and content.

Circulation + Demographic

Circulation

100,000 circulation (approx.)

Distribution

Guidebooks are available for free at 250 regional Holiday Station Stores. The Parade of Homes Guidebooks are also viewable in e-magazine format.

Promotion

Over $1,000,000 spent annually on Parade promotion.

Advertising Rates

AD SIZE PRICE  DIMENSIONS 
FULL PAGE $7,645  8 x 10.875 
1/2 PAGE  $4,655  7 x 4.875 (H) or 3.45 x 10 (V) 
1/3 PAGE  $3,275  2.25 x 10 or 4.625 x 4.875 
1/4 PAGE  $2,680  3.437 x 4.875 (V) 
     
SPECIAL POSITIONS     
BACK COVER  $11,465  8 x 10.875 
INSIDE BACK COVER  $10,555  8 x 10.875  
INSIDE FRONT COVER & PAGE 1  $10,555  8 x 10.875  
ADJACENT TO MAPS  $8,580  8 x 10.875  
ADJACENT TO TABLE OF CONTENTS  $8,580  8 x 10.875  
PAGE 2 & PAGE 3  $8,580  8 x 10.875  
 
Contact Kori Meewes (kori@batc.org | 612.801.9874) or Brad Meewes (brad@batc.org | 651.269.2399) to reserve ad space.

Deadlines
SPRING GUIDEBOOK  FALL GUIDEBOOK 
AD RESERVATION - 12/28/16  AD RESERVATION - 7/11/17 
MATERIALS DUE - 1/4/17  MATERIAL DUES - 7/14/17 
PUBLICATION DATE - 2/15/17  PUBLICATION DATE - 8/25/17 


Specs

 

Full Page with Bleed
Bleed size: 8.25" x 11.125"
Trim size: 8" x 10.875"
Live area: 7" x 10"
Keep text in 7" x 10" area

Full Page  
7" x 10"

Half Horizontal 
7" x 4.875"

Half Vertical 
3.45" x 10"

Quarter 
3.437" x 4.875"

One-Third Vertical
2.25" x 10"

One-Third Square 
4.625" x 4.875"

 

 


Bleed Specifications
FULL PAGE TRIM: 8” x 10.875”
Allow .125” bleed. Keep live matter .3215” from trim.

2-PAGE SPREAD TRIM: 16” x 10.875”
Allow .125” in gutter of each page to compensate for loss of image due to perfect binding process. Allow .125” bleed. Keep live matter .3125” from trim.

Submitting Ads
EMAIL: Compressed files smaller than 10MB to laurie@batc.org

ONLINE UPLOAD: Please include the advertising company's name and publication in which the ad belongs in the message field. 

All companies listed in any advertisement must be members of BATC in good Standing. Co-op advertisements may include a product (e.g. Kohler) but not a non-member company. If photo credit needs to be given to a non-member, it must be displayed at 6pt. type face or smaller. Search BATC members here.


Questions? Contact Laurie Spartz (651.697.7574) 

 

 Download 2017 Parade of Homes Rates

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