Parade of Homes Entry Details

Click here to visit the ParadeofHomes.org website

Want to enter the Parade of Homes?

Important Information

Spring 2017 Event Dates: March 4 through April 2, 2017

Fall 2017 Event Dates: September 9 through October 1, 2017

Hours: Thursdays-Sundays, Noon-6pm

 

Fall entry deadline is June 7th. Late fees will begin on the 8th; $50 per day with a maximum of $250 per company.

 

Fall Entry Cost: $3,564 per new home entry (Multi-entry discount for five or more entries); First half is due up front with your entry, final half payment will be due along with your final proof deadline.

 

Online registration will be available in May! Please check back soon.

 

How to Enter: To enter a home, login to your account at ParadeofHomes.org/user. Contact Dani@batc.org or Emily@batc.org if you need a login and password. For step-by-step instructions on how to enter the Parade, take a look at our video tutorials or contact Casey@batc.org or 651-697-7569.

Every participant in the Parade of Homes receives a 1/4 page builder strip in the published Guidebook and a full page online at www.ParadeofHomes.org with information you provide — including the builders name (as it appears on your MN Contractors license), a written description, photo or illustration, small directional map, written directions, city, price, neighborhood price range (others from), your website address, and icons for open extended hours, homeowner association maintained, and wheelchair visitable. Online search criteria include number of bedrooms, region, home designs, cities, builder name, development name, community style, square footage, and school districts. Please complete ALL information to ensure you receive the full impact of your participation in the Parade of Homes.

Description:
Your home’s description can be up to approximately 575 total characters in length. You can describe the features of your home and neighborhood (but not who should live there). Include information about your company, lifestyle benefits, etc. Please do not include names of any other firms (architects, interior designers, etc.) unless they are members of BATC. And we recommend that you do not include names of real estate agent(s) who represent you due to the long lead-time and shelf-life of the publication. Your copy may be edited as per BATC editorial style and character limit.

Illustration/Photo:
From Blueprints/Elevations: BATC will draw a front exterior illustration from your front blueprint elevation. Remember to include your name and the entry address clearly on the submitted blueprints, marking any revisions clearly, and indicating which unit if it is a multi-family project. A $100 fee will be invoiced for additional drawings after the first one is completed (if you change elevations or move to another home). You can obtain a digital file or high-resolution copy of your illustration for use in brochures by calling BATC at 651-697-1954.

Camera-Ready Illustrations or Photos:
You can supply your own camera-ready illustration or photo. Color upgrade is $300. When submitting digital graphics, please provide minimum resolution of 300 dpi for halftones/CAD, and 1200 dpi for lineart. Please submit in TIF, JPG or EPS formats. The deadline for camera-ready art will be the final proof deadline. You can upload photos directly to your entry online (maximum file size is 28MB), provide a disk, or email. BATC retains the right to refuse any illustrations it deems inappropriate. Enter online or e-mail to casey@batc.org.

Guidebook Map and Directions:
This small map will appear in the Guidebook only, and should be drawn to include at least one major artery roadway, and all streets leading up to the entry, which should be noted with an “X” or dot on the map. Enter online or e-mail to casey@batc.org. Directions should be clear and can have up to approximately 140 total characters.

Locator BING Map:
If you enter online you may place your “pin” directly on the map provided, otherwise you must include a map page (Hudson/Kings/MapQuest) copy with your entry clearly marked.

Online Member Information:
You receive a free builder page at www.ParadeofHomes.org when you enter the tour which remains accessible online for the current tour and one additional tour (archives accessible online will be for the two most recent tours). You can update your page online as you complete your entry or copy your current page and fax us with changes.

Price Changes:
Final prices will be due on the final proof deadline. You may enter them online or on your first or final proofs. Final price must include all components of your entry's structure and homesite except furniture, window treatments, interior design fees, free-standing appliances and free-standing audio/video equipment. Your final price must include the price of the lot, all built-ins, including built-in appliances, landscaping and lawn sprinkling systems, architectural fees, paid specials, financing and commissions. Wallpaper and specialty painting can be excluded in the price if you display in the home or post in your pricing/feature brochures that the wallpaper and/or specialty painting is not included in the price.

Exception:
If you sell your home and the buyer adds upgrades after the final price deadline, BATC will accommodate the resulting price discrepancy by providing you with a counter-card to display in your home (it’s important for us to assure the public that the prices they read in the publication are representative of what they see). As soon as changes are finalized you should forward a letter to BATC outlining the upgrades and prices with a copy of the pertinent sections of the purchase agreement.

Free Opportunities:
Participating builders have several free options that can enhance the value of participation in the Parade of Homes.

Real Family Editorial:
We want your buyers to share their home buying experiences to feature in the Fall Guidebook. It's a great way to get more exposure for your company and to show Twin Cities families the personal side of buying a new home. Your story will be part of our editorial section. To submit a family for consideration, please complete the Real Family entry form. Please provide photos of the home and family. Selections are dependent upon the submissions, and selected to provide the most interesting editorial.

Artisan Dream Homes:
The BATC Foundation, our charitable arm, selects one to three homes during each event as their fundraising Artisan Dream Homes. These million-dollar-plus homes receive increased publicity, a full-page description in the Guidebook and are included in special searches online. Selected homes will be staffed by the Foundation throughout the tour for collection of the $5.00 entry fee which is used by the Foundation to continue their charitable work. Artisan Dream Homes must provide a location for fee collection and allow space for a minimal display about the Foundation. Minimum price is $1,200,000, and selection is made entirely at the discretion of the BATC Foundation staff/volunteers, chosen to maximize fund-raising prospects. Please complete the Dream Home form to be considered. EARLY DEADLINE! Submit entry form by June 7th, 2017 (you do not have to enter Parade event unless selected).

Artisan Dream Home Requirements:

  • Home has never been in any Parade of Homes or other tour event.
  • Selected Artisan Dream Home entry will pay the regular Parade of Homes entry fee.
  • Home must be complete and ready to open the first day of the Parade of Homes and remain open during the entire event.
  • Home must be fully furnished.
  • The Artisan Dream Home will receive additional public relations and editorial support.
  • Preference will be given to a builder who has not been selected before.
  • Selection of Artisan Dream Home will be at the sole discretion of the BATC Foundation Artisan Dream Home representatives (price/location/size/style/parking opportunities, etc., will be considered).
  • Potential for significant traffic and revenue is important and will be factored in. The Artisan Dream Homes are our biggest fundraiser.
  • Artisan Dream Home will be numbered, and the specially designed “builder strip” ad will appear in the correct geographic location within the guidebook.
  • Artisan Dream Home will receive a one-page editorial description with photo or illustration in the Guidebook.
  • Price of home must be at least $1,200,000 structure only / $250 per sq. ft.
  • Price of admission will be $5. The Foundation will provide staffing for third-party collection of entry fees and all material and signage. Builder must provide space near front entry for collection.
  • A BATC Foundation sign will be prominently displayed in the home promoting the Foundation’s current projects and information regarding the Foundation.

Green Path Energy Efficient Home Tour:
Today’s consumers are very energy-conscious. Our tour-within-a-tour offers them a chance to check out homes that are proven to meet basic energy standards. To participate your home MUST have undergone an independent RESNET rating. Minimum requirements are a HERS score of 80 or lower. The Energy Tour is promoted within the overall Parade of Homes and sponsored by Xcel Energy. Please complete the Energy Tour form if you intend to have your home rated.

Special Events Calendar:
Holding a special event at your Parade Home during the tour is a great way to keep prospects interested and in your model. BATC will promote all events in the Guidebook and online. Events can include educational seminars, product demonstrations, charitable events, grand opening parties, wine and cheese events, and the like. Please complete the Special Events form and return it with your entry with your intent.

Personal Designer Home Visualizer:
Through our partnership with Preferred Interactive, Parade of Homes participants can receive a complimentary exterior Personal Designer for every Parade Home. We will provide your entry elevation directly to Preferred Interactive and post them on your online entry at ParadeofHomes.org. Personal Designers give web visitors the opportunity to re-design your model home exactly how they envision it ­ creating further engagement with your brand and your product. Visitors to the site find the visualizer links from the home page and from each individual Parade entry. Please complete the Personal Designer Home Visualizer form to participate.

Builder Page at ParadeofHomes.org:
As a BATC member, you receive a searchable builder page that allows visitors to search by several criteria. Your builder page is cross-referenced with your current and archived Parade Homes. Please take a moment to check that your builder page online at www.ParadeofHomes.org is accurate before each Parade event. If you require changes, please email changes to emily@batc.org or print out your page and send a marked-up copy via fax (651-697-7599) or mail.

FREE Premium Online Builder Listing:
Your Parade of Homes entry allows you to upgrade your interconnected online Builder page (as mentioned above) FREE. You can add a gallery of up to 15 images of your favorite projects, videos, testimonials, accreditations, extended description and a background splash image. Please remember to edit your builder page after you enter the Parade of Homes!

Social Media:
BATC posts to the Parade of Homes social media regularly before, during and after the tour. You can submit photos at anytime to BATC.org, click on the Social Media page under the Marketing tab. (Facebook posts average 25-50,000 weekly reach during the tour.) Any questions, please contact laura@batc.org.

Mobile Website:
All Parade of Homes models are included on our mobile website free of charge. These allow for basic searches via smart phone, and include any additional photos uploaded with Premium Online Upgrade.

Paid Upgrades:
With these low-priced options, you can make sure your entry stands out from the crowd.

Color Photo/Illustration:
$300.00 per entry. Upgrade your entry photo or illustration to be shown in full color in the Guidebook and online.

Premium Online Entry:
$200.00 per entry. Add any or all of the following to enhance your online entry: Photo Gallery (you can include a variety of photos and PDFs such as floor plans); Video or Virtual Tour link; and additional website links, (e.g. a link to a neighborhood website).

Photo Gallery:
All color photos and photos uploaded with premium home and builder company listing upgrades are included in the new ParadeofHomes.org photo gallery at no additional charge. Check it out on the home page!

Signage:
One 24"x30" metal yard sign per entry
Six 22"x14" directional arrows per entry

Builders are responsible for installation of all signs, and may purchase additional directionals. You must follow MNDOT requirements as well as any county and city sign placement guidelines, and remove all directional signs by deadline. Illegally placed signs, and signs left up after the event hurt all of us as these agencies have threatened to disallow any signs if violations continue. Your $45 sign escrow will be returned only after signs are delivered to the BATC. Call the city for rules and regulations.

Signs may be put up on Friday, September 8th and must be removed by 5 pm Monday, October 2nd.

Parking Guidelines:
Pay attention to parking! If your entry is in an established neighborhood, please plan for parking needs. If streets are narrow, you should consider a shuttle from a nearby parking lot (get permission from the lot owner), or no parking signs along one side of the street. In any case, if parking could conceivably be an issue, please contact your city’s police, public safety or other representative to develop a plan.

Please note, with rare exceptions, some cities do not allow Parade Homes or have specific requirements or permits. Please check with your city.

Penalties:
As a participant in the Parade of Homes, you sign a participation agreement intended to ensure a consistent and positive experiences for our visitors. Primarily, that means every home on the tour is open, staffed, and priced accurately throughout the entire Parade of Homes. We have a number of options for homes that are inadvertently delayed in construction, or, happily, sold. To avoid receiving penalties, please read the participation agreement carefully, abide by the rules, and if something unexpected occurs, contact Casey Scozzari as soon as the problem arises. The Parade of Homes brand is highly respected and trusted, please help us ensure that it remains a valuable asset to future members of the Builders Association of the Twin Cities by maintaining the integrity of our events.

Promotion:
The Parade of Homes is promoted each event with about a half-million-dollars in mass media promotion. We reach a huge percentage of Twin Cities residents through a wide variety of media. As the viewing/listening habits of consumers are changing, so are we. We continue to ensure a real presence on traditional media (newspaper, billboards and radio), yet are devoting more resources to online and social media.

For more information, contact Casey at 651-697-1954 or casey@batc.org.

 

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